LVMH and Kering Report Divergent Q1 2026 Jewelry Results
LVMH’s watches and jewelry sales fell 2% to $2.9 billion in Q1 2026 due mainly to unfavorable currency movements, while Kering’s jewelry revenue rose 14% to $317 million, reflecting different brand and category performance within the same broader economic environment.
Read original on RapaportExecutive Summary
The world’s two largest luxury goods groups reported divergent first-quarter 2026 results in their jewelry and watch segments, offering a useful indicator of demand for high-end diamond goods. LVMH’s Watches and Jewelry division posted revenue of $2.9 billion, a 2% year-over-year decline in reported terms, although the decline was primarily currency-driven and organic growth was broadly flat. The result reflects continued softness in Asian demand, particularly in mainland China, where luxury spending remains constrained by broader economic uncertainty and weak consumer confidence. Kering’s jewelry segment, anchored by Boucheron, Pomellato, and Qeelin, delivered 14% year-over-year growth to $317 million in Q1, outperforming expectations. Kering’s stronger performance appears linked to its lighter exposure to watches and its repositioning of jewelry brands toward higher average selling prices and more stone-intensive designs. For the diamond pipeline, the combined data suggests that high-end branded demand remains positive overall, but uneven across regions. U.S. demand is described as stable to firm, European demand is mixed, and Chinese demand remains the weakest major market. The luxury results are particularly relevant for diamond dealers supplying branded jewelry manufacturers, as they may indicate where restocking demand is likely to be stronger in Q2.
Industry Impact
The split between LVMH and Kering’s jewelry performance reflects a market where brand execution and category mix may matter as much as broader economic conditions. For polished-diamond suppliers serving luxury brands, Kering’s 14% growth may support demand for D-F, VS-grade diamonds in the 1-3 ct range. LVMH’s broadly flat organic performance suggests that Bulgari and Chaumet may be less likely to generate additional demand in the near term. Diamond dealers with existing relationships at luxury houses may want to prioritize purchasing discussions with Kering-affiliated brands while continuing to monitor whether demand in mainland China improves.
Next Steps
- Contact the commercial teams at Boucheron, Pomellato, and Qeelin, Kering brands, to assess Q2 polished-diamond requirements. Q1 growth suggests active replenishment.
- Review pricing for D-F, VS-grade polished diamonds in the 1-3 ct range. Luxury restocking at Kering brands may support stronger offers than current market sentiment suggests.
- Monitor LVMH Q2 guidance for signs of recovery in Chinese demand. Any improvement in mainland China could be a meaningful positive factor for larger-stone demand.
- Assess the currency impact on U.S. dollar-denominated polished pricing for European luxury buyers, as EUR/USD movement is an active factor in European brand purchasing decisions.