Fancy Shapes Command Premiums in 2 ct-Plus Diamonds

Executive Summary

Elongated fancy shapes are outperforming rounds in the 2 ct-plus category. Long cushions are trading at a 20% to 25% premium over square cuts, marquises are leading pricing, and princess cuts remain weak. U.S. demand remains strong for elongated ovals in D-I colors and VS-SI clarities.

Industry Impact

The trend reinforces a cut-planning shift toward elongated outlines, where well-made fancy shapes are commanding stronger liquidity and pricing premiums. Manufacturers should consider whether rough planning assumptions still favor the right shapes, especially in categories where rounds are underperforming.

Next Steps

1. Update rough-planning software weightings to reflect stronger demand for elongated fancy shapes.
2. Communicate revised buying specifications to cutting floors.